Helen Fisher

Why Him? Why Her?

Helen Fisher

Talk: Why Him? Why Her?

Helen Fisher visits Google's Mountain View, CA headquarters to discuss her book "Why Him? Why Her?: Finding Real Love by Understanding Your Personality Type." This event took place on February 20, 2009, as part of the Authors@Google series. In Why Him? Why Her?, Fisher unlocks the hidden code of desire and attachment. Each of us, it turns out, primarily express one of four broad personality types—Explorer, Builder, Director, or Negotiator—and each of these types is governed by different chemical systems in the brain. Driven by this biology, we are attracted to partners who both mirror and complement our own personality type.

Helen Fisher

Helen E. Fisher is an American anthropologist, human behavior researcher, and self-help author.

Why Him? Why Her?

Based on entirely new research—including a detailed questionnaire completed by seven million people in thirty-three countries—Why Him? Why Her? will change your understanding of why you love him (or her) and help you use nature’s chemistry to find and keep your life partner.

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