Steve J. Martin

The Small Big

Steve J. Martin

Talk: The Small Big

At some point today you’ll probably need to persuade someone—your boss, a co-worker, a customer, your spouse, or even your kids. In our time-challenged modern world a crucial question emerges that this book helps you answer: What’s the smallest change you could make to your approach that will best increase your chances of success? Three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, often it’s not the strength of your argument or how much information you provide that will carry sway. More and more it is small changes to the way you present your proposal or argument that can make the biggest difference to your results.

Steve J. Martin

Steve J. Martin is the co-author of "Yes! 50 Secrets from the Science of Persuasion." His work in the field of persuasion science has featured widely in the media. His regular business columns for the British Airways in-flight magazine and the Harvard Business Review are read by over 2 million people each month. He is a guest lecturer at the London Business School and the University of Cambridge.

The Book

Offering surprisingly simple suggestions and explaining the extensive scientific research behind them, THE SMALL BIG presents more than fifty powerful, and above all, small changes that you can immediately put into practice. THE SMALL BIG is an indispensable guide for anyone who wishes to change the behavior of others effectively, efficiently, and ethically.

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