Martin Atkins

The Myth of Efficiency in Creative Media

Martin Atkins

Talk: The Myth of Efficiency in Creative Media

Entrepreneur, educator, and musician Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors. His 35+ years in the music business spans across genres, borders, and industries. Martin has all kinds of tried, tested, and remixed ideas that all add up to make a difference in an artistic career. In this talk, he shares his thoughts around longevity, efficiency, and having a mindset to plant the seeds of your own future.

Martin Atkins

Martin Atkins is the Music Business Dept Chair at SAE Institute Chicago, was a member of Public Image Ltd, founded industrial supergroup Pigface, and has contributed to Nine Inch Nails. He’s the owner of Invisible Records and Mattress Factory Recording Studios. He’s also the author of Tour:Smart and Band:Smart. Martin is a producer, drummer, documentary filmmaker, DJ, and father of four.