Bryan Franklin, Michael Ellsberg

The Last Safe Investment

Bryan Franklin, Michael Ellsberg

Talk: The Last Safe Investment

Authors Bryan Franklin and Michael Ellsberg visited Google's office in Cambridge, MA to discuss their book, "The Last Safe Investment". In this provocative book, the authors make a well-reasoned case that the traditional wealth accumulation model (save for decades and invest in 401(k)s, IRAs, and a home) no longer works. They propose instead a blueprint for building “true wealth”: the ability to generate not just financial value but also the experiences you cherish most—security, freedom, creative expression, and love.

Bryan Franklin

Bryan Franklin has coached top level executives at Fortune 1000 companies (including Apple, Logitech, Google, Cisco, SAP, and LinkedIn) and helped entrepreneurs build their fledgling organizations into success stories by taking them from start-ups to billion dollar-generators. He’s been one of the world’s most successful executive coaches for the last decade and as a dyed-in-the-wool entrepreneur himself.

Michael Ellsberg

Michael Ellsberg is an American author, blogger, and public speaker. In 2011, he published The Education of Millionaires: It’s Not What You Think and It’s Not Too Late.

The Last Safe Investment: Spending Now to Increase Your True Wealth Forever

Business strategist Bryan Franklin and author Michael Ellsberg (The Education of Millionaires) team up here to present a blueprint for building “True Wealth”: the ability to generate not just financial value but also the experiences you cherish most—security, freedom, creative expression, and love.

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