Elle Luna

The Crossroads of Should and Must

Elle Luna

Talk: The Crossroads of Should and Must

The Crossroads of Should and Must has a universal message, we get to choose the path between Should and Must. It gives every reader permission to embrace this message. It’s about the difference between jobs, careers, and callings. The difference between going to work and becoming one with your work. Why knowing what you want is often the hardest part. It gives eye-opening techniques for reconnecting with one’s inner voice, like writing your own obituary, about the most common fears of choosing Must over Should, and quotes from the thinkers who’ve faced their own crossroads of Should and Must and taken the leap. It explains the importance of mistakes, of “unlearning,” of solitude, of keeping moving, of following a soul path.

Elle Luna

Elle Luna is a designer, painter, and writer. She also runs a textile venture, the Bulan Project, a collaboration between designers and master batik artists in Bali, and has previously worked as a designer at IDeo and with teams on apps and websites, including Medium, Mailbox’s iPhone app, and Uber. Ms. Luna speaks to groups around the world sharing the story of “The Crossroads of Should and Must.”

The Crossroads of Should and Must: Find and Follow Your Passion

Presented in four chapters that’s inspired by the hero’s journey outlined by Joseph Campbell, it guides us from the small moment, discovering our Must, to the big moment—actually doing something about it, and returning to share our new gifts with the world.

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