Dr. Gad Saad

The Consuming Instinct

Dr. Gad Saad

Talk: The Consuming Instinct

In this highly informative and entertaining book "The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature", the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).

Dr. Gad Saad

Dr. Gad Saad is Professor of Marketing, holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption, and advisory fellow at the Center for Inquiry. His research and interests include evolutionary psychology, consumer behavior, and psychology of decision making. He is a highly popular Psychology Today blogger and started a YouTube channel (THE SAAD TRUTH).

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives namely - survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends).

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