Bernie Roth

The Achievement Habit

Bernie Roth

Talk: The Achievement Habit

Bernie Roth – Stanford University Engineering Professor and d.school Co-Founder – visits Google to talk about his new book, "The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life." Professor Roth engages the audience in an interactive lecture about applying principles of Design Thinking to their own lives.

Bernie Roth

Bernie Roth is a professor of engineering at Stanford University. Together with Doug Wilde and the late Rolf Faste, Bernie developed the concept of a Creativity Workshop. This has been offered to students, faculty and professionals around the world.

The Book

In The Achievement Habit, Roth applies the remarkable insights that stem from design thinking—previously used to solve large scale projects—to help us realize the power for positive change we all have within us. He shares invaluable insights we can use to gain confidence to do what we’ve always wanted and overcome obstacles that hamper us from reaching our potential, including:

Find out more