Jessica Tracy

Take Pride

Jessica Tracy

Talk: Take Pride

Dr. Jessica Tracy reveals how our most misunderstood emotion—pride—has shaped our minds and our culture, and shows how we can harness its power. Its dark, hubristic side is well known, but Dr. Tracy shows that pride is also essential for helping us become our best, brightest selves.

Jessica Tracy

Dr Tracy is a professor of Psychology at the University of British Colombia in Vancouver, Canada.

The Book

In "Take Pride: Why the deadliest sin holds the secret to human success", Dr. Jessica Tracy reveals how our most misunderstood emotion - pride - has shaped our minds and our culture, and shows how we can harness its power.

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