Every aspect of our mental lives plays out in two versions: one conscious, which we are constantly aware of, and the other unconscious, which remains hidden from us. Over the past two decades researchers have developed remarkable new tools for probing the unconscious, or subliminal, workings of the mind. This explosion of research has led to a sea change in our understanding of how the mind affects the way we live. As a result, scientists are becoming increasingly convinced that how we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed.
Leonard Mlodinow is an American popular science author and screenwriter. Mlodinow was born in Chicago, Illinois, of parents who were both Holocaust survivors.
Employing accessible explanations of the most obscure scientific subjects, the author takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.Find out more