Scott Sonenshein

Stretch: Unlock the Power of Less -and Achieve More Than You Ever Imagined

Scott Sonenshein

Talk: Stretch: Unlock the Power of Less -and Achieve More Than You Ever Imagined

Conventional wisdom says that the more resources we have—bigger budgets, larger teams, or more experience—the more we can do. In this talk, Scott Sonenshein challenges this belief with over a decade of original research, spanning everything from Fortune 500 companies to budding entrepreneurial ventures. The key to building more successful organizations, he argues, doesn’t come from pursuing more. It comes from expanding the value of existing resources. Using studies and stories, Sonenshein shows that organizations that survive and thrive have one thing in common: they act resourcefully, taking however little, or even how much, they have, and creating even greater value with it.

Scott Sonenshein

Scott is the Henry Gardiner Symonds Professor at the Jesse H. Jones School of Business, Rice University and author of the book Stretch: Unlock the Power of Less – and Achieve More than You Ever Imagined. He is an inductive field researcher that brings a variety of methodologies to examine questions around work, organizations, and human psychology.


A groundbreaking approach to succeeding in business and life, using the science of resourcefulness. We often think the key to success and satisfaction is to get more: more money, time, and possessions; bigger budgets, job titles, and teams; and additional resources for our professional and personal goals. It turns out we’re wrong.

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