Dorie Clark visited Google's office in Cambridge, MA, to discuss her book "Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It". In the book, she explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with thought leaders, Clark aims to teach readers how to develop a big idea, leverage existing affiliations, and build a community of followers.
Dorie Clark, a former presidential campaign spokeswoman, is the author of the newly-released Harvard Business Review Publishing book Reinventing You: Define Your Brand, Imagine Your Future. She is a frequent contributor to the Harvard Business Review, Forbes, and the American Management Association's publications. She is also a columnist for Mint, India's second-largest business newspaper.
Too many people believe that if they keep their heads down and work hard, they’ll be recognized on the merits of their work. But that’s simply not true anymore. “Safe” jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions.Find out more