Donald Sull

Simple Rules - How to Thrive in a Complex World

Donald Sull

Talk: Simple Rules - How to Thrive in a Complex World

Donald Sull discusses his book, co-authored with Kathleen M. Eisenhardt, "Simple Rules: How to Thrive in a Complex World". The authors challenge how we think about complexity and offer new insights into how to cope. They take us on a surprising tour of what simple rules are, where they come from, and why they work, illustrating the six kinds of rules that really matter. Drawing on rigorous research and using entertaining stories, they find insights in unexpected places, and offer fresh information and practical tips on fixing old rules and learning new ones.

Donald Sull

Donald is an expert on strategy and execution in turbulent markets. He’s a Senior Lecturer at the Sloan School and taught at Harvard. He published ten best-selling Harvard Business Review articles and over 100 case studies on strategy. The Economist identified his theory of active inertia as an idea that shaped business management in the past century and Fortune listed him as a new management guru.

Simple Rules: How to Thrive in a Complex World

In Simple Rules, Sull and Eisenhardt masterfully challenge how we think about complexity and offer a new lens on how to cope. They take us on a surprising tour of what simple rules are, where they come from, and why they work.

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