Paul Smith

Sell with a Story

Paul Smith

Talk: Sell with a Story

Bestselling author of Lead with a Story, Paul Smith, shares with us the ingredients to effective and persuasive storytelling, highlighting his new research found in his new book, Sell with a Story. Paul has personally interviewed over 250 CEOs, executives, leaders, and salespeople in 25 countries, documenting over 2,000 individual stories. Leveraging those stories and interviews, Paul identified the components of effective storytelling. His work has been featured in The Wall Street Journal, Inc. Magazine, Time, Forbes, The Washington Post, PR News, and Success Magazine, among others. More information about Paul and his new book can be found at www.leadwithastory.com.

Paul Smith

Paul Smith is one of the world’s leading experts on organizational storytelling. He’s a keynote speaker, storytelling coach, and author of the books Sell with a Story, Parenting with a Story, and the bestseller Lead with a Story already in its 8th printing and available in 6 languages around the world. Paul is also a former consultant at Accenture and former executive and 20-year veteran of P&G.

Lead with a Story

Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own.

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