Geoffrey West

Scale: The Search for Simplicity and Unity in the Complexity of Life

Geoffrey West

Talk: Scale: The Search for Simplicity and Unity in the Complexity of Life

Dr. Geoffrey West’s discussion and book involve the extension of these ideas to understand quantitatively the structure and dynamics of social organizations, such as cities and corporations, including the relationships between economies of scale, growth, innovation and wealth creation and their implications for long-term survival and sustainability.

Geoffrey West

Dr. West is a theoretical physicist whose primary interests have been in fundamental questions in physics, elementary particles, interactions and cosmological implications. His fascination in general scaling phenomena evolved into highly productive collaboration on the origin of universal scaling laws.

Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life

Scale is a thrilling scientific adventure story about the elemental natural laws that bind us together in simple but profound ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and biological life alike are dancing to the same simple, powerful tune.

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