Jim Koch

Quench Your Own Thirst

Talk: Quench Your Own Thirst

Warning: This talk contains language that may be offensive to some viewers. Boston Beer Company founder and chairman Jim Koch visited Google's office in Cambridge, MA to discuss his book, "Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two". In 1984, Koch left his consulting job and started a small brewery in Boston, using a family recipe to create a beer that would start the craft beer revolution in the U.S. His book offers unique insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and frank stories offer counterintuitive lessons that you can apply to business and to life.

Jim Koch

James "Jim" Koch is an American entrepreneur, the co-founder and chairman of the Boston Beer Company, the producers of Samuel Adams beer.

Quench Your Own Thirst

In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life.

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