Richard Thaler

Misbehaving: The Making of Behavioral Economics

Richard Thaler

Talk: Misbehaving: The Making of Behavioral Economics

Richard Thaler, co-author of Nudge, will discuss his new book, Misbehaving: The Making of Behavioral Economics. In this book, he couples recent discoveries in psychology with a practical understanding of incentives and market behavior to tell us how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Bonus: “antic stories of [his] spirited battles with the bastions of traditional economic thinking”.

Richard Thaler

Dr. Thaler is an American economist and the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. His previous books have sold millions more copies than yours or mine.

The Book

Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.

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