L. David Marquet, Luana Génot, Lucy And Ron Davis

Legacy In The Making: Building a Long-Term Brand to Stand Out in a Short-Term World

L. David Marquet, Luana Génot, Lucy And Ron Davis

Talk: Legacy In The Making: Building a Long-Term Brand to Stand Out in a Short-Term World

The average lifespan of companies is shrinking rapidly - 15 years today, compared to 67 years nearly 100 years ago. By 2027, 75% of today's S&P 500 firms will be replaced by new firms. Are lasting brands a relics of the past? Mark Miller, founder of The Legacy Lab, and Lucas Conley, the author of Obsessive Branding Disorder, visit Google LAX to offer a provocative and counter-intuitive argument: in an always-on world that values overnight success, instant gratification and short-term thinking, it is the leaders with long-term ambitions who will get ahead and make their mark. Get the book: https://play.google.com/store/books/details/Mark_Miller_Legacy_in_the_Making_Building_a_Long_T?id=5qNPDwAAQBAJ

L. David Marquet

David Marquet, retired US Navy Captain and Expert on Leadership and Organizational Design, is the bestselling Author of Turn The Ship Around. David was assigned to command the nuclear powered submarine USS Santa Fe, then ranked last in retention and operational standing. He “turned his ship around” by treating the crew as leaders, not followers, and giving control, not taking control.

Luana Génot

Luana Génot is the executive director of the Identities of Brazil Institute (ID_BR), which is a non-profit organization pioneering the promotion of human rights at a social, political, and professional scope. Génot has been a model since 2008, working across multiple continents, where the lack of racially diverse talent and representation inspired her to get more involved with human rights.

Lucy And Ron Davis

Lucy and Ron Davis are the parents of 17 year old Jordan Davis. Their son was fatally murdered on Black Friday in 2012 after a fun trip at the mall. His friends stopped by a gas station for snacks and were playing their music too loud until Michael Dunn demanded for the music to be turned down. The altercation resulted with him shooting the unarmed teenagers and killed Jordan.

Legacy In the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

The average lifespan of companies is shrinking rapidly - 15 years today, compared to 67 years nearly 100 years ago. By 2027, 75% of today's S&P 500 firms will be replaced by new firms. Are lasting brands a relics of the past?

Find out more