Christopher Bonanos

Instant: The Story of Polaroid

Christopher Bonanos

Talk: Instant: The Story of Polaroid

"Instant photography at the push of a button!" During the 1960s and '70s, Polaroid was the coolest technology company on earth. It was an innovation machine that cranked out one must-have product after another. Led by Edwin Land, Polaroid grew from a 1937 garage start-up into a billion-dollar pop-culture phenomenon. Instant is both an inspiring tale of American ingenuity and a cautionary business tale about the perils of companies that lose their creative edge.

Christopher Bonanos

Christopher Bonanos is an editor at New York magazine where he edits the “Intelligencer” section and lends a hand on coverage of culture. His first Polaroid camera was a Model 900 purchased in a secondhand bookstore in 1982 for $3. His interest grew into a very large Polaroid camera collection and currently uses Fuji packfilm in a Model 180 and Impossible Project film in an SLR 680.

Instant: The Story of Polaroid

In the 1950s, '60s, and '70s, Polaroid was the hottest technology company on Earth. They were an innovation machine that cranked out one irresistible product after another. This is a richly illustrated, behind-the-scenes look at the company that tells the tale of an extraordinary and beloved invention.

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