Norman Winarsky

If You Really Want to Change the World

Norman Winarsky

Talk: If You Really Want to Change the World

Norman Winarsky stops by the Googleplex in Mountain View to discuss his book, "If You Really Want to Change the World: A Guide to Creating, Building, and Sustaining Breakthrough Ventures." Silicon Valley’s latest trend for creating new ventures is based on trial and error: test market needs with new product concepts and a minimum amount of capital, expect that the product may not meet the market need, so fail fast and try another product with the hope that a product-market fit will eventually emerge. But this fail fast, step-and-pivot philosophy is like taking a random walk in the forest without a compass.

Norman Winarsky

Norman Winarsky is vice president of Ventures at SRI International and was a co-founder and board member of Siri. He is also a visiting scholar at Stanford University.

If You Really Want to Change the World: A Guide to Creating, Building, and Sustaining Breakthrough Ventures.

If You Really Want to Change the World leads entrepreneurs through the critical stages of venture development, from concept to acquisition or public offering to maintaining a rich culture of innovation in the company. It is a guide by innovators for innovators, with approaches that are practical and timeless.

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