Michael Bierut

How to Use Graphic Design

Michael Bierut

Talk: How to Use Graphic Design

Michael Bierut has several decades of experience when it comes to graphic design. At Google he talks about how he developed a fascination with the topic and traces the history of the MIT Media Lab's logo that he designed. On this example, he discusses in detail how to use graphic design to achieve a desired effect.

Michael Bierut

Michael Bierut is a graphic designer, design critic, educator, and a partner in the New York office of the international design consultancy Pentagram. In over 35 years of practice, he has worked for every kind of client imaginable, from professional football teams to academic research laboratories.