Ido Aharoni

How to Market a Country

Ido Aharoni

Talk: How to Market a Country

In order to be able to perform well in today's competitive global marketplace it becomes imperative for nations to highlight their attractive dimensions. Since the collapse of the former USSR and the end of the 'Cold War', many new nations were formed and reformed thus bringing to light the relatively new field of 'country brand management'.

Ido Aharoni

Ido Aharoni assumed the post of Consul General of Israel in New York In February 2011. He represents the State of Israel to communities throughout New York, New Jersey and Connecticut