World-renowned neuroscientist, entrepreneur, and two-time TED speaker Beau Lotto draws on over two decades of research to reveal startling truths about the brain and how it perceives the world. In DEVIATE, Beau answers the long-debated question: do humans see reality or not? Spoiler alert: we don't. In fact, our brains didn’t – couldn’t! – evolve to see the world accurately. What we see is subjective, not objective. This fundamental revelation shows that everything we know is filtered by each individual's past experiences. It’s the reason why “dressgate” confounded the world and broke the internet in 2015. Explore that and more in DEVIATE.
Beau Lotto is a professor of neuroscience, previously at University College London and now at the University of London, and a Visiting Scholar at New York University. His work focuses on the biological, computational and psychological mechanisms of perception. He has conducted and presented research on human and bumblebee perception and behaviour for more than twenty-five years.
With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.Find out more