Phil Terry

Customers Included

Phil Terry

Talk: Customers Included

Noted author, entrepreneur, strategist and public speaker, Phil Terry, Founder and CEO of Collaborative Gain, delivers an engaging talk for a range of audiences based on his experience and his well-received book, Customers Included. This immersive “anti-lecture” sheds light on why companies so often fail to give customers what they want and what they can do to get back on track. Using real-world case studies - from Apple, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber - Phil illustrates, in story-telling fashion, the importance of including the customer and just how impactful it can be for the success of an organization.

Phil Terry

Phil Terry, Founder and CEO of Collaborative Gain, Inc., founded the Councils in 2002 with a fellow group of Internet pioneers. Phil also co-authored Customers Included, the book widely praised by CEOs, venture capitalists and entrepreneurs for its practical and passionate fous on building better businesses and has written for the Harvard Business Review and other publications.