Ben Parr

Captivology

Talk: Captivology

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention.

Ben Parr

Ben Parr is an American journalist, author, venture capitalist and entrepreneur. He is the author of Captivology: The Science of Capturing People’s Attention, a book on the science and psychology of attention and how to capture the attention of others. He is Co-founder and Managing Partner of DominateFund, a seed-stage venture capital fund.

Captivology

In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.

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