Bridget Russo

Brand Storytelling

Bridget Russo

Talk: Brand Storytelling

Bridget Russo is the CMO of Shinola, a Detroit-based manufacturing company specializing in creating beautiful hand-crafted bikes, watches and leather goods. Since settling in Detroit in 2012, Shinola has not only contributed hundreds of jobs to an unlikely Detroit renaissance, but it has also become a handy symbol of it. After buying more than a dozen Shinola watches last year, Bill Clinton said in a speech, “We need more American success stories like Shinola of Detroit.” Hear Bridget discuss Shinola’s role in Detroit’s resurgence, what’s new at Shinola and how they’ve built a globally recognized and lauded brand based on the storied manufacturing history of the city of Detroit.

Bridget Russo

Russo has a background that includes 20+ years PR/Marketing experience with fashion and lifestyle brands, focusing on the development and execution of strategic programs and communication platforms to launch consumer products and brand initiatives to the trade, consumer and media worldwide.