Sam Mogannam of San Francisco’s acclaimed Bi-Rite Market and Sarah Nelson of Bi-Rite’s educational non-profit 18 Reasons to discuss the importance of food choices and cooking in an age when people are spending less time in the kitchen than ever before. Recently named one of America’s Best Small Companies by Forbes Magazine in 2015, Bi-Rite Market is the Bay Area’s leader in local, direct, and responsible sourcing. Every product they carry in their markets has been hand selected for taste and quality, as well as the story behind how it’s produced."