Mike Hoefflinger

Becoming Facebook

Mike Hoefflinger

Talk: Becoming Facebook

In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends and the rest is history. Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, he had a front-row seat to the company’s growing pains, stumbles, and reinventions. Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company’s development, uncovering lessons learned on its way to greatness.

Mike Hoefflinger

Mike Hoefflinger has 25 years’ experience in Silicon Valley. After working directly for Andy Grove as general manager of the Intel Inside program, he moved to Facebook in 2009 to serve as Lead, Global Business Marketing. During his seven years with the social network, he helped grow their advertising business dramatically. He is now an entrepreneur-in-residence at XSeed Capital.

Becoming Facebook

Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company’s development, uncovering lessons learned on its way to greatness.

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