Yu-Kai Chou

A Framework on Actionable Gamification

Yu-Kai Chou

Talk: A Framework on Actionable Gamification

As a Gamification Pioneer, author, and international keynote speaker, Yu-Kai Chou explains the reason why so many products are function-focused (as opposed to human-focused) and fail to become an engaging experience. Chou explains the 8 Core Drives that are behind our behaviors to create an engaging user journey all the way into the endgame.

Yu-Kai Chou

Yu-Kai Chou started his work in the gamification industry in 2003. In 2015, he was rated #1 among "Gamification Gurus Power 100" by RISE and was also awarded "Gamification Guru of the Year Award" for both 2014 and 2015 by the World Gamification Congress based in Europe. He has helped a variety of companies such as eBay, Huawei, Verizon, HP, and Wells Fargo.